160 x 236 x 38mm
Inside Microsoft's Plan to Unleash an Entertainment Revolution.
For millions of gamers, investors, and business experts anticipating the launch of Microsoft's gaming console - the Xbox - veteran journalist Dean Takahashi goes behind the scenes to reveal the creative thinking, dramatic infighting, cutthroat competition, and billion-dollar deals that went into its creation.
The video game industry is estimated to reach $85 billion in sales worldwide by 2006. Microsoft - a company with very little real gaming industry experience - plans to take the market by storm with their Xbox game console, a pet project of Bill Gates's that is supposed to lose an estimated $800 million in its first three years. But with over $100,000 in marketing behind it, the Xbox could become a turning point for a listless consumer economy - or a devastating albatross on the world's largest software company.
In this book, journalist and gaming-industry expert Dean Takahashi digs deep into the amazing story of this much-anticipated machine. Through exclusive interviews at Microsoft, careful research, and a penetrating investigation, he unveils the tumultuous story behind the development of the project and how it could change the entertainment industry forever.