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    Own Your Industry: How to Position Yourself as an Expert

    By: Douglas Kruger

    Date Released

    Out of Print

    Own Your Industry is a guide to what you can do to position yourself as the 'go-to-name' in your industry. Because when yo are known as the expert, they will come to you.

    * Learn how to build an industry reputation
    * How to use media channels to reach your market
    * Communicate complex ideas through memorable frameworks
    * Discover how your fee structure defines you as beginner or valued veteran

    The book explains how to develop a title, become a face and a voice in the minds of key industry players, and use simple but powerful positioning techniques to cut through the marketing clutter of your competitors.

    Become the answer to the question: 'You know who you should talk to about that?'

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