Own Your Industry: How to Position Yourself as an Expert

Own Your Industry: How to Position Yourself as an Expert by Douglas Kruger
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ISBN
9780143538608
Date Released
Binding
Paperback
Pages
184
 
Out Of Print

Other Titles by Douglas Kruger

Description
Information
Own Your Industry is a guide to what you can do to position yourself as the 'go-to-name' in your industry. Because when yo are known as the expert, they will come to you.

* Learn how to build an industry reputation
* How to use media channels to reach your market
* Communicate complex ideas through memorable frameworks
* Discover how your fee structure defines you as beginner or valued veteran

The book explains how to develop a title, become a face and a voice in the minds of key industry players, and use simple but powerful positioning techniques to cut through the marketing clutter of your competitors.

Become the answer to the question: 'You know who you should talk to about that?'
ISBN:
9780143538608
Publication Date:
01 / 09 / 2014
Pages:
184

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