Brands profit by telling women who they are and how to be. Now they've discovered feminism and are hell bent on selling "fempowerment" back to us. But behind the go-girl slogans and the go-viral hash-tags has anything really changed?
In Brandsplaining, Jane Cunningham and Philippa Roberts present a data-led analysis of marketing to women and expose the good, the bad and the ugly assumptions that lie behind it. Informed by this and a significant new piece of global research they put forward an innovative solution- a framework to follow for marketing that is fresh, exciting, and - at last - sexist-free.
