The lessons of Full Steam Ahead! are revealed through the
inspirational story of two people who were able to create
a vision for the place they worked and for their own
lives. Jim Carpenter, president of a mid-sized insurance
agency, didn't get the "vision thing." The agency was
doing well, but Jim had a strong sense that things could
be much better. Ellie Atkins offered a fresh perspective.
Together they discover the three elements of a compelling
vision: a significant purpose, clear values, and a
picture of the future. They also discover how to ensure
that the vision comes alive through understanding the
principles of: how it is created, how it is communicated
and how it is lived and demonstrate that vision is not
only necessary, but also possible and achievable.
