Dimensions
135 x 203 x 11mm
Now more than ever, business owners need a reality check. As we see the economy flattening and businesses struggling to stay afloat, PROFITS AREN'T EVERYTHING; THEY'RE THE ONLY THING is a wakeup call for the 23 million small businesses across America who need to get their business fundamentals in order. George Cloutier reveals 13 no-nonsense, tough-love maxims that small businesspeople may not want to hear at first, but will thank him for in the end. Among his controversial (yet proven!) ideas:
Forget teamwork.
Micromanage like crazy.
Pay raises are over.
Fear is the best motivator.
If your business fails during a recession, it's YOUR fault.
His contrarian message, regular media appearances, thriving business, and growing speaking and consulting platform should help the book sell strong out the gate. And despite his in-your-face message, Cloutier is a charming figure who's earned the right to give such candid advice through years of hard work and tremendous success with his own small business.