A Revolutionary Approach to Customer Service.
'Your customers are only satisfied because their expectations are so low and because no one else is doing better. Just having satisfied customers isn't good enough anymore. If you really want a booming business you have to create Raving Fans.'This, in a nutshell, is the advice given to a new Area Manager on his first day - in an extraordinary new business book that will help everyone, in every kind of organisation or business, deliver stunning customer service and achieve miraculous bottom-line results.
'Raving Fans!' is written in the parable style of the bestselling 'The One Minute Manager' and uses a brilliantly simple and charming story to teach how to define a vision, learn what a customer really wants, institute effective systems, and make Raving Fan Service a constant feature - not just a passing fad.
Business is in the midst of a service crisis that has left millions of disillusioned customers in its wake. 'Raving Fans!' includes startling new tips and innovative techniques that can help anyone create a revolution in any workplace - and turn their customers into raving, spending fans.