An interesting and insightful glimpse into the world of the Coca-Cola Company.
Starting with the early coke syrup and pop fountains which spread across the US at the turn of the 20th century, the Coca-Cola Company has gone from a one-man stand to a multi-billion dollar corporation, selling their product in every village, town and city across the globe.
The incredible growth and popularity of Coca-Cola is now, for the first time, charted by Constance Hays in a fascinating book revealing the secret of the world's most popular soft drink - from the problems created by the early distribution agreements between the producers and the bottlers, to the up to the minute strategy of the Coca-Cola Company.
Hays also analyses the innovative marketing techniques used by the Coca-Cola Company throughout its history: including changing Father Christmas' outfit from green to red and then depicting him quenching his thirst with a bottle of Coke, and using the image of a coca bean for the bottle to create the perfect vessel for the drink.
