Research Methods for Tourism, Hospitality and Events

This textbook provides the essential tools and methodologies for conducting research and reporting in tourism, hospitality and events.
Research Methods for Tourism, Hospitality and Events combines foundational research principles with practical, industry-specific applications.
This textbook looks at:
-The foundations of research including developing questions and a hypothesis
-Research design and methodology including qualitative, quantitative and mixed research methods
-Data collection and analysis
-Writing a final report or dissertation based on the research
With in-text learning features such as chapter summaries, learning outcomes, reflective questions, interactive chapter quizzes and a glossary of key terms, this textbook will equip students with the tools to undertake independent research and reporting. Real-world examples are included from a variety of global contexts such as using ethnographic research to explore music festival goers' experiences, descriptive research methods to explore customer satisfaction in global hotel chains and statistical analysis to understand the attendance data from major international sports events.
Research Methods for Tourism, Hospitality and Events is ideal for upper-level undergraduate and postgraduate students studying Tourism, Hospitality and Event Management.