Retail Disruptors

Retail Disruptors by Jan-Benedict Steenkamp


ISBN
9780749483470
Published
Binding
Paperback
Dimensions
155 x 230 x 15mm

Understand the strategies and business models used by hard discounters such as Aldi and Lidl, and learn techniques to remain competitive as they continue to disrupt the retail sphere.
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RRP: $66.99
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