Dimensions
168 x 239 x 19mm
Vodafone is today the largest mobile telecommunications network group in the world. Its phenomenal growth in recent years has come to be associated largely with one person, chief executive Sir Christopher Gent. The story of Gent and Vodafone is paradoxical.
Loved by the City as a brilliant dealmaker, Gent himself is often described by those who know him as affable and self-effacing. Yet he has somehow fostered a deeply engrained culture of ruthless ambition in those who run Vodafone in his name. But as the telecommunications sector has imploded Vodafone has been swept along by bad news amongst accusations of poor acquisitions, over-investment and "fat cat" payouts for Gent himself.
