Rules For Revolutionaries

The Capitalist Manifesto for Creating and Marketing New Products and Services.

Create like a god. Command like a king. Work like a slave. If you do nothing but follow these maxims - from one who has learned them the hard way - "Ye shall prevail in business". Guy Kawasaki, the former "chief evangelist" of Apple and a maverick business strategist, is back, this time using his battle-tested lessons to help revolutionaries - entrepreneurs, engineers, inventors, product managers, and small-business owners - become visionaries.

With his trademark irreverence and go-for-broke attitude, Kawasaki lays out the solutions for the challenges companies must meet to "change the world". This book will empower entrepreneurs, engineers, managers, and small-business owners to turn their dreams into reality, their reality into products, and their products into profitable customer magnets.