What makes a great salesperson? What beliefs, attitudes and behaviours are linked to being a top performer? What impact does culture, industry and sales context have? And does a formal sales methodology or process make a difference? This book is for any sales professional, or indeed anyone involved in the sales process of their company, who wants to learn the secrets of successful selling. Based on interviews and analysis (qualitative and quantitative) of 300 of the world's leading salespeople, across a mix of industries, cultures and context, the authors present the most rigorous evaluation of how salespeople behave and how they are driven. In doing so, they reveal the secret code behind consistent and high-level success in sales. AUTHORS: The book is a collaboration between Ian Mills, Mark Ridley and Ben Laker from Transform Performance International, and Tim Chapman, Managing Partner at Sales EQ. All of them have extensive global experience working in performance improvement, both from an academic and a practitioner perspective. SELLING POINTS: . The secrets behind successful selling ? a must-read for anyone involved in sales! . Learn the secret code for selling from the world's leading sales professionals . Based on interviews with 300 of the world's top-performing salespeople . Easy-to-read, engaging and thought-provoking ? backed up by rigorous research and analysis . Written by expert trainers who have all 'carried a bag' and are passionate about the development of salespeople
