Dimensions
153 x 234 x 18mm
Sensational books like Freakonomics, Nudge and The Black Swan have introduced behavioural economics to the world, and shown us that human behaviour follows predictable patterns. But how do you take these radical ideas and apply them to your business? How do you make money from them?
Moneylab is the first book to set out what business can learn from the findings of the new economics and social psychology. It explains how you can shape desires, use incentives and reduce risks to consistently improve the bottom line
Pioneering Hewlett-Packard economist Kay-Yut Chen is running groundbreaking research into human behaviour. He packs Moneylab with insights into the invisible forces controlling the world of business, including the desire for fairness, the power of reputation and the human knack for playing the system.
These findings, which defy conventional wisdom and traditional economic theory, will help you engineer your business for success.
