Selling Blue Elephants

Selling Blue Elephants by Gofman Alex Moskowitz Howard
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ISBN
9780136136682
Date Released
Binding
Cloth Book
Pages
272
 
Out Of Print

Other Titles by Gofman Alex Moskowitz Howard

Description
Information
How to make great products that people want - Before they even know they want them.

Creating new ideas just became easier, because customers can help create your next product. This book tells you how.

- From credit cards to tomato sauce to printers, this book will help companies understand which products, and which marketing messages, their buyers will respond to.
- The author is the person who literally created the mustard shelf and let sellers and buyers know there was life beyond the bright yellow version.
- Examines both established uses of RDE as well as revolutionary uses.
ISBN:
9780136136682
Publication Date:
02 / 07 / 2007
Pages:
272

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