How to make great products that people want - Before they even know they want them.
Creating new ideas just became easier, because customers can help create your next product. This book tells you how.
- From credit cards to tomato sauce to printers, this book will help companies understand which products, and which marketing messages, their buyers will respond to.
- The author is the person who literally created the mustard shelf and let sellers and buyers know there was life beyond the bright yellow version.
- Examines both established uses of RDE as well as revolutionary uses.
- Publication Date:
- 02 / 07 / 2007