Dimensions
162 x 228 x 21mm
The complete guide for every online seller who's frustrated with eBay auctions and needs more profitable alternatives.
Helps online sellers choose the right channels, plan the transition away from eBay auctions, and thrive.
All online entrepreneurs need to know about the Amazon Marketplace, craigslist online classifieds, building their own e-commerce sites, and more.
Reflects the latest marketplace realities, and the unique insights of the #1 author on online selling, Michael Miller
Millions of individuals and small businesses started out selling online via eBay auctions. But times have changed. In recent years, thanks to eBay's soaring fees and growing focus on large sellers, thousands are walking away from eBay auctions, or are seriously considering doing so. It's a daunting decision. Fortunately, many businesses have done so, and are profiting as a result. Now, drawing on what they've learned, top eBay and online business expert Michael Miller shows how any online business can make the jump - and thrive. Step by step, Miller helps online sellers choose the right strategies and channels for their specific online businesses. He helps readers compare and assess all these alternatives -- and then succeed with the options they choose. Here's just some of what online businesspeople will learn: how to systematically plan a move away from eBay auctions... how to migrate listings and selling operations... where online classified selling works, and where it doesn't... how to write more effective copy for alternative channels... how to efficiently create, run, and promote an online e-tail site... how to choose the right online payment system... whether and how to sell in multiple channels... and more.
