Selling the Arsenal of Democracy by Glenn A. Knoblock


ISBN
9781781558638
Published
Binding
Paperback
Pages
144

This work tells the full story of the weapons, including fighter-planes, tanks, ships, and guns, that America produced during the war to defeat the Axis powers, and how they were "sold" to those at home through the countless advertisements that appeared in popular magazines. Though well-known companies such as General Motors, Ford, Kelvinator, and B.F. Goodrich, and a whole host of others, could no longer sell their products to consumers, they instead turned their factories towards supplying the Arsenal of Democracy. In order to keep their names in the public spotlight, these companies advertised in great detail the weapons they were building; Cadillac touted its efforts in supplying components for Sherman tanks and P-38 Lightning fighters, Ford no longer built cars in Detroit, but B-24 Liberator bombers and Jeeps, while the home appliance company Kelvinator built aircraft components and flame-throwers. The story behind these advertisements, many of them stunning visuals which are here reproduced in color, is a unique aspect of World War II history that will both surprise and delight.
Mothers Day Catalogue 2024 x Book Frenzy
48.79
RRP: $60.99
20% off RRP


This product is unable to be ordered online. Please check in-store availability.
Instore Price: $60.99
Enter your Postcode or Suburb to view availability and delivery times.

You might also like

Fanatical Prospecting
47.95
38.36
20% Off
Emotion by Design
24.99
19.99
20% Off
The Challenger Customer
32.99
26.39
20% Off

RRP refers to the Recommended Retail Price as set out by the original publisher at time of release.
The RRP set by overseas publishers may vary to those set by local publishers due to exchange rates and shipping costs.
Due to our competitive pricing, we may have not sold all products at their original RRP.