Everyone knows that strategy is the cornerstone of any business. But very few people know how to make it work for them. This book is a distilled summary of everything you could possibly want to know about business strategy. It features original cutting-edge ideas and tools to take you out of theory and into action. Most importantly, it provides everything needed to devise a great strategy and keep it on track. Topics covered include how to understand and implement a strategy; how to avoid strategy pitfalls; and how to identify a company's real competitive advantage. With this book you can now become the strategy champion in your organisation.
