Speak Up Now! Marketing in times of climate crises

Speak Up Now! Marketing in times of climate crises by WIM VERMEULEN


Authors
WIM VERMEULEN
ISBN
9789401486255
Published
Binding
Paperback
Dimensions
170 x 240mm

To ensure the well-being of the planet, we need marketing heroes on the barricades for a sustainable future. Research shows that more than 80% of consumers are looking at companies to take the lead in this transition. At the same time, it appears that less than 10% of the messages about sustainability are credible to the public. Speak up Now helps companies seize this historic opportunity and shows how we can make the shift to a world where business success goes hand in hand with the survival of the planet. AUTHOR: Wim Vermeulen is director of strategy and sustainability at the advertising agency Bubka. He is also a lecturer at Solvay Business School and an international keynote speaker. SELLING POINTS: . Explores the challenges and opportunities for companies that want to contribute to the sustainability of the planet . Offers practical communication models and inspiring case studies
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