Start with the Answer: And Other Wisdom for Aspiring Leaders

Chairman of Saatchi & Saatchi offers timeless wisdom on great business leadership.

Start with the Answer offers transformative insights and practical instruction for men and women determined to succeed as executives and industry leaders. The book presents and explores the eight dimensions of business life–preparation, building and managing a career, business strategy, business operations, finance and economics, leadership, culture and communication, and personal spirit and style. All successful business leaders must master these essentials in order to succeed in the fundamental challenges of business. This book will explain how to do that, and is the road map that today's lost business culture sorely needs. Based on his experience as a leader in a number of industries, Seelert presents both the philosophy and the nuts-and-bolts of a successful and happy career.