Starting a Successful Business 7/e

Starting a Successful Business 7/e by Michael J. Morris


ISBN
9780749461485
Published
Released
02 / 05 / 2011
Binding
Paperback
Pages
256
Dimensions
139 x 216 x 14mm

Setting up a small business and ensuring its survival can be a risky and daunting task. When a new business fails,
often within a year, it is mainly due to a lack of proper preparation and forward planning. This seventh edition of
Starting a Successful Business is the definitive guide to setting up a business that will thrive. Covering all the
information needed to turn an exciting new business idea into stable and profitable businesses, it takes the
reader through each important step of the start-up process in a clear, accessible way. The major problems
facing any new business are discussed, potential pitfalls are highlighted and practical advice is offered on topics
such as: ideas for new start-ups, business planning, marketing, selling and advertising, finances and financial control, business law and employing staff.
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