178 x 253 x 21mm
The non-technical guide to building a booming tech-enabled business
Starting a technology-enabled business is cheaper and easier than ever before. Technology-enabled businesses offer one of today's best available means to create wealth, and the successful application of technology increasingly separates an industry's winners from its losers. While a decade ago the barriers to creating a technology-enabled business required a pole vault, getting started today only requires a determined step in the right direction.
Starting a Tech Business supplies the tools prospective entrepreneurs and business enterprises need to avoid common pitfalls and succeed in the fast-paced world of high-tech business. Successful execution requires careful product formulation, well-articulated design, economic use of systems, adaptive management of technical resources, and empathetic deployment to customers. Starting a Tech Business offers practical checklists and frameworks that business owners, entrepreneurs, and professionals can apply to any web-based business idea, whether you’re developing software and products or beginning a technology-enabled business. You'll learn:
How to apply today's leading management frameworks to a tech business
How to ask the right questions about technology selection and product architecture
Strategies to leverage what your technology ecosystem has to offer
How to carefully define the roles on your team, and then effectively evaluate candidates
The most common disconnects between engineers and business people and how to avoid them
How you can apply process design to your tech business without stifling creativity
The steps to avoid the most common pitfalls tech founders encounter
Now is one of the best times to start a technology-enabled business, and anyone can do it with the right amount and kind of preparation. Starting a Tech Business shows you how to move a product idea to market quickly and inexpensively—and to tap into the stream of wealth that a tech business can provide.