Second Edition.
Beginner Level Users.
Includes CD-ROM.
With the lure of low startup costs, low overhead, and the potential for high returns, investors and entrepreneurs are flocking to the Internet to catch the next big business wave as it crests. This book shows you how to establish a successful business presence online. The book provides you with all the fundamentals for creating a viable online business plan, along with plenty of examples of successful online businesses. You discover how to give your online business competitive advantage with excellent content, prompt customer service, enhanced security, functional animation, and effective promotions.
The CD-ROM includes Internet access software, hyperlinks to useful Web sites, web page templates for business from QuickSite and useful freeware, plus shareware and evaluation programs such as Paintshop Pro, BBEdit HTML editor, Hot Dog, Fusion, Internet Explorer 5.0, Netscape Communicator X, and PageGenie.
