Stop Acting Like A Seller And Think Like A Buyer

Improve Sales Effectiveness By Not Selling But Helping Customers Buy.

This sales guide takes a uniques perspective on the art of selling, arguing that teaching salespeople how to sell isn't enough. They also need to learn how to think like buyers to sell more effectively. In order to excel, salespeople need to understand the buying process and what the customer is looking for - from the customer's perspective. Much sales training is designed to overcome the customer's natural aversion of being sold to.