The Storytelling Workbook is a practical, nine-week programme (based on Anthony Tasgal's "rule of three") to help you learn to tell your own narrative and present your story, whether it be for your CV, your dating apps or your own personal writing. It is an entertaining, instructive and interactive guide to becoming a better storyteller across all facets of your personal and professional life. Including a mix of case studies, advice and exercises, this workbook is structured into three sections: before, during and after. In the before section, you will learn to free yourself from reductionism, obsession with numbers, facts, data and 'messaging'; in the during section, you will concentrate on finding simplicity, meaning and depth; while finally, in after, you will come to understand how to write less and think more and ultimately how to keep writing again and again. AUTHOR: Anthony Tasgal spent 15 years as an ad agency planner before setting up POV, a strategic brand consultancy. He is a Training Director for the CIM and a Visiting Lecturer at Buckingham, Nottingham Trent and Beijing Normal Universities. He lives in the UK. SELLING POINTS: . A practical, 9-week workbook-based programme to enable you to become a great storyteller. . Being an effective and engaging storyteller is now an essential technique in both our professional and personal lives . This workbook-based programme is interactive and practical ? and designed for anyone who wants to learn storytelling . One of the author's previous books ? The Storytelling Book ? is one of the bestselling books on the topic . Elegantly designed and packaged ? this small workbook is both motivating and engaging to use
