Dimensions
152 x 218 x 20mm
Our instincts - for food, sex or territorial protection - evolved for life on the savannahs 10 000 years ago, not in today's world of densely populated cities, technological innovations and pollution. We now have access to a glut of larger-than-life objects - from lollies to pornography to atomic weapons - that gratify these gut instincts. The term 'supernormal stimuli' describes imitations that appeal to primitive instincts and exert a stronger pull than real things, such as soccer balls that geese prefer over eggs.
