Dimensions
141 x 197 x 26mm
It was one of the Big Three, the triad of auto-making behemoths that towered over American industry. So it was stunning news in May 1998 when Chrysler fell to the German corporation Daimler-Benz.
Bill Vlasic and Bradley Stertz go behind the scenes of the mighty merger, showing how the inside story was even more dramatic - and further reaching - than it appeared from the outside. They describe the failed attempt by Kirk Kerkorian and Lee Lacocca to seize the company; the secret talks that Chrysler started with Daimler in response; and the twists and turns of the feverish negotiations and final absorption into the German industrial empire.
Dramatic, insightful, and fully updated, this book is a new classic of business writing.
