Dimensions
194 x 234 x 19mm
The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
Sugarman walks you step-by-step through the entire copywriting process -- from getting prepared to researching produces and markets, to getting ideas down on paper and polishing them to a brilliant sheen. He explains the elements that make great copy and explores the emotional triggers that convince consumers to buy.
