The Age Of E-Tail by Alex Birch & Peter Gerbert & Dirk Schneider

235 x 159mm

Intermediate Level

Sooner or later all types of goods and services will be affected by Internet trading. Every business that competes in these new markets is in a race to get to the customer's door in which only the fittest will survive. 'The Age of E-Tail' demonstrates how giants like and eBay dominate the e-tail space and helps aspiring e-tailers use these lessons to secure their own leadership position. Whether you are an entrepreneur, a retailer, a wholesaler or a service provider, 'The Age of E-Tail' will help you develop the strategy and tactics you need to prosper in the digital economy.

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