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    The Anatomy Of Buzz: Creating Word-Of-Mouth Marketing

    By: Emmanuel Rosen

    $24.95
     
     
    ISBN
    9780006531609
    Date Released
    Binding
    Paperback
    Pages
    320
     

    Out of Print

    Description
    Word-of-mouth marketing has long been recognised as a powerful marketing tool and the revolutionary ability of the Internet to connect customers to each other now makes it absolutely critical. This is the first book to teach in a systematic way how these invisible networks work.

    Readers will learn how to:
    - Build contagious attributes into the product at design stage
    - Identify "network hubs" that influence others in the network
    - Seed non-active networks early on
    - Design "tell a friend" promotions that really work (they usually don't)
    - Advertise in a way that simulates and stimulates world-of-mouth

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