The Anatomy Of Buzz: Creating Word-Of-Mouth Marketing

The Anatomy Of Buzz: Creating Word-Of-Mouth Marketing by Emmanuel Rosen

By: Emmanuel Rosen

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ISBN
9780006531609
Date Released
Binding
Paperback
Pages
320
Dimensions
130 x 197mm

Out Of Print

Description
Information
Word-of-mouth marketing has long been recognised as a powerful marketing tool and the revolutionary ability of the Internet to connect customers to each other now makes it absolutely critical. This is the first book to teach in a systematic way how these invisible networks work.

Readers will learn how to:
- Build contagious attributes into the product at design stage
- Identify "network hubs" that influence others in the network
- Seed non-active networks early on
- Design "tell a friend" promotions that really work (they usually don't)
- Advertise in a way that simulates and stimulates world-of-mouth
ISBN:
9780006531609
Publication Date:
01 / 01 / 2002
Pages:
320
Dimensions:
130 x 197mm

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