Creating the Enduring Growth Company
The way in which a banyan tree grows is different and unique. It begins with an original trunk and soon develops an extensive canopy of covering foliage. Then something unusual happens. Instead of relying solely on the trunk expanding and the tree growing taller, the banyan tree sends down aerial roots from the canopy. Most of these roots continue to extend until they touch the ground, where they expand, become sturdy, and develop into new independent trunks, linked to the original through the canopy. This amazing process is repeated over and over, and as a result, banyans become stronger as they expand, not weaker, and live for centuries.
This unique book examines the enduring growth company through the analogy of the banyan tree. It provides a powerful and inspiring mental model for executives, managers and entrepreneurs striving to survive, grow and prosper in today's unpredictable economy.
