The Business Of Belonging

The Business Of Belonging by David Spinks


ISBN
9781119766124
Published
Binding
Hardcover
Pages
208
Dimensions
161 x 236mm

"A tactical primer for any business embarking on the critical work of actively building community."ldash;Seth Godin, Author, This is Marketing

"This book perfectly marries the psychology of communities, with the hard-earned secrets of someone who's done the real work over many years. David Spinks is the master of this craft."ddash;Nir Eyal, bestselling author of Hooked and Indistractable

The rise of the internet has brought with it an inexorable, almost shockingly persistent drive toward community. From the first social networks to the GameStop trading revolution, engaged communities have shown the ability to transform industries. Businesses need to harness that power. As business community expert David Spinks shows in The Business of Belonging: How to Make Community your Competitive Advantage, the successful brands of tomorrow will be those that create authentic connection, giving customers a sense of real belonging and unlocking unprecedented scale as a result.

In his career of over 10 years in the business of building community, Spinks has learned what a winning community strategy looks like. From the fundamental conceptssdash;including how community drives measurable business value and what the appropriate metrics are dash;to high-level community design and practical engagement techniques, The Business of Belonging is an epic journey into the world of community building.

This book is for decision makers who want to better understand the value and opportunity of community, and for community professionals who want to level up their strategy. Featuring a foreword by Startup Grind and Bevy cofounder Derek Andersen, it will give you a step-by-step model for strategically planning, creating, facilitating, and measuring communities that drive business growth. Attracting and retaining community members who are also loyal customers, brand evangelists, and leaders?dash;that?squo;s the goal for today?squo;s connected businesses, and this book is the map to getting there.
Mothers Day Catalogue 2024 x Book Frenzy
39.96
RRP: $49.95
20% off RRP



Instore Price: $49.95
Enter your Postcode or Suburb to view availability and delivery times.
Sorry, this product will not arrive before Mother's Day

You might also like

Leaders Eat Last
24.99
19.99
20% Off
Extreme Ownership
29.99
23.99
20% Off
Trump The Art Of The Deal
24.99
19.99
20% Off
Head And Heart
34.99
27.99
20% Off
How Successful People Lead
19.99
15.99
20% Off
Leading
24.99
19.99
20% Off
Leadership Secrets
12.99
6.99
46% Off

RRP refers to the Recommended Retail Price as set out by the original publisher at time of release.
The RRP set by overseas publishers may vary to those set by local publishers due to exchange rates and shipping costs.
Due to our competitive pricing, we may have not sold all products at their original RRP.