- Offers a practical introduction to business practices of the film industry from planning through production and distribution using graphics, charts, and sample financing scenarios, offering readers a detailed understanding of concepts and practices like financing, business models, and different distribution schemes.
- Updated and revised throughout to account for the changing media landscape including the new challenges facing the industry due to COVID-19.
- Digital eResource offers forms, templates, and additional case studies for students along with test banks, quizzes, and Powerpoint slides for instructor use.
