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    The Character Of A Corporation

    By: Rob Goffee & Gareth Jones

    Date Released

    Out of Print

    How Your Company's Culture Can Make or Break Your Business

    'The Character of a Corporation' introduces a radical new way of thinking about corporate culture - that elusive component of business - which has the power to destroy organisations, or create a sustainable, long-term competitive edge. The authors introduce a radical new way of assessing and harnessing corporate culture. Having identified four distinct types of corporate culture - Networked, Mercenary, Fragmented and Communal - this book advises executives on how to change their culture and answers two vital questions:
    - What is your organisation's culture?
    - Is it the right one for the business challenges of the 21st century?

    In addition, the authors address the ethical issues of manipulating the ways in which people relate to one another, and describe what kind of leadership styles tend to emerge in each type of culture.

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