The Character Of A Corporation

The Character Of A Corporation by Rob Goffee & Gareth Jones

By: Rob Goffee & Gareth Jones

$27.95
 
 
ISBN
9780006530527
Date Released
Binding
Paperback
Pages
256
Dimensions
131 x 194mm

Out of Print

Description
Information
How Your Company's Culture Can Make or Break Your Business

'The Character of a Corporation' introduces a radical new way of thinking about corporate culture - that elusive component of business - which has the power to destroy organisations, or create a sustainable, long-term competitive edge. The authors introduce a radical new way of assessing and harnessing corporate culture. Having identified four distinct types of corporate culture - Networked, Mercenary, Fragmented and Communal - this book advises executives on how to change their culture and answers two vital questions:
- What is your organisation's culture?
- Is it the right one for the business challenges of the 21st century?

In addition, the authors address the ethical issues of manipulating the ways in which people relate to one another, and describe what kind of leadership styles tend to emerge in each type of culture.
ISBN:
9780006530527
Publication Date:
01 / 08 / 2000
Pages:
256
Dimensions:
131 x 194mm

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