Inside The Secret World Of Mars And Hershey
Forrest Mars and Milton Hershey built empires out of chocolate, largely through the force of their imagination and determination. Based on eight years of investigation, this is the first book to penetrate their secretive companies.
Never before has so much been revealed about the chocolate industry. Brenner's investigation of this cloistered world is both authoritative and eye-opening. What began as a fraternity of small family-owned businesses has grown into a multi-billion dollar industry increasingly dominated by corporate leviathans fighting for shelf space and swallowing their smaller competitors.
- Publication Date:
- 14 / 04 / 1999
- 158 x 241mm