The Cochlear Story by Veronica Bondarew & Peter Seligman


ISBN
9780643097513
Published
Released
01 / 09 / 2014
Binding
Paperback
Pages
248
Dimensions
170 x 245mm

Cochlear Ltd, together with its university partner and many other collaborators, has returned hearing to over 160 000 people thanks to the development of its hearing implant. This book documents the human story behind that development. It delves into the commercial planning and implementation that led to the products success in an international, highly competitive market, and the human drama that was experienced in achieving it. The Cochlear Story aims to put this Australian development on the world map in recognition of Australian medicine, science, technology and business.
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