Dimensions
135 x 204 x 15mm
Addiction is Not a Matter of Will
Where do the roots of addictive behaviour lie - in our genes or in our environment, in our chemistry or in our character? In 'The Craving Brain', Dr Ronald Ruden asserts that the roots of addiction most definitely do not lie in our character. Rather, they lie in a complex chain reaction that originates in an ancient survival mechanism in the brain. When this system is inappropriately activated, it drives the body to crave, sometimes with addictive behaviour as the end result. In clear straightforward language, Dr Ruden outlines his remarkably successful treatment program in which the levels of dopamine and serotonin in the brain are medically altered, or "biobalanced", thereby eliminating the craving response that triggers and fuels addiction.
