The Crazy Makers: How The Food Industry Is Destroying Our Brains

And Harming Our Children.

Are brand-name consumer food producers manufacturing and marketing products that redefine what we think of as "food"? How far afield have the search for profit and the need to meet consumer trends led major food manufacturers? And what effects are the new goods we finds advertised on television screens and sold on our supermarket shelves having on our minds and our children's?

In the tradition of Rachel Carson's landmark 'Silent Spring', Carol Simontacchi takes a hard look at how the pseudo-foods being promoted today can, in fact, physically erode our brains.

Simontacchi's book focuses on the problems presented by new food artifacts and offers nutritional primers, solutions, and recipes. Based on new research, epidemiological evidence, and a formal study of schoolchildren's eating habits conducted by Simontacchi, 'The Crazy Makers' identifies how the latest food products may be driving us crazy - and tells us what we can do about it.