161 x 241 x 25mm
The New Rules of EMail Marketing
Hans Peter Brondmo, a leader in Internet marketing and e-commerce, takes you step-by-step through the process of using e-mail to create long-lasting customer relationships online. Based on the premise that an engaged customer is a valuable customer, Brondmo defines the new rules of marketing and customer communication. 'The Eng@ged Customer' includes successful case-studies from major companies.
The first book of its kind, 'The Eng@ged Customer' provides unprecedented strategies for retaining online customers and building a sustainable, successful Internet business.