The Experience Economy

The Experience Economy by B. Joseph Pine II & James H. Gilmore


ISBN
9781633697973
Published
Binding
Hardcover
Pages
400
Dimensions
156 x 235mm

Fully updated edition that brings the timeless idea of The Experience Economy into the digital world.



New examples and data on a timeless idea.
New information on "virtual experiences" and using the experience economy on the web.
New preface.
Two proven frameworks that show how to stage engaging and compelling experiences.
Guidelines for taking on roles--for yourself and your employees--for staging experiences, using theatre as a frame.

Audience: Senior strategists, marketers, product development.
EOFY 2025 Book Frenzy
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RRP: $49.99
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