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    By: Robert Heller

    Date Released

    Out of Print

    Winning Ways for the 2020 Organisation.

    Fusion management tempers the thrust of western management's relentless drive for long-term growth with the eastern knowledge that management is essentially a human, not scientific, activity.

    Management is undergoing the broadest, most significant transformation that managers of the modern era have seen. This is not another of the single issue themes that have promised so much in the recent past and delivered so little. It is fusion management.

    Fusion management is about blending: about combining short-term, medium-term and long-term; discipline and freedom; commercialism and humanity; globalism with local, national and regional marketing; giving the customers what they want while leading them to want it; and strengthening the old while nourishing the new.

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