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The Handbook of Market Intelligence (2nd Edition)

The Handbook of Market Intelligence (2nd Edition) by Hans Hedin & Irmeli Hirvensalo & Markko Vaarnas


Authors
Hans Hedin &
Irmeli Hirvensalo &
Markko Vaarnas
ISBN
9781118923627
Published
Released
01 / 07 / 2014
Binding
Hardcover
Pages
288
Dimensions
174 x 250 x 22mm

Provides a very useful and practical framework to guide the development of a Market Intelligence function that serves as a tool for competitive advantage. This book lays out the steps to turn systematic Market Intelligence from an ideal to everyday reality.
82.95


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