Reach All Your Customers Through Multi-Channels Anytime, Anywhere.
As we enter the next stage of the Internet economy, business are back to survival of the fittest. The fittest, it seems, are 'hybrid' companies, or companies that achieve a synergistic combination of e-commerce, a physical presence, and/or print (such as catalogues).
Clicks. Bricks. Catalogues. Not two or three separate business under one name, but a seamless merger of one, integrated entity. This book tells how to achieve this business combination.
