The Hybrid Company by Bernadette Tiernan


ISBN
9780793142941
Published
Binding
Hardcover
Pages
352
Dimensions
159 x 229mm

Reach All Your Customers Through Multi-Channels Anytime, Anywhere.

As we enter the next stage of the Internet economy, business are back to survival of the fittest. The fittest, it seems, are 'hybrid' companies, or companies that achieve a synergistic combination of e-commerce, a physical presence, and/or print (such as catalogues).

Clicks. Bricks. Catalogues. Not two or three separate business under one name, but a seamless merger of one, integrated entity. This book tells how to achieve this business combination.
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