The Idea Of The Brain by Matthew Cobb


ISBN
9781781255902
Published
Binding
Paperback
Pages
480
Dimensions
129 x 198mm

Longlisted for the 2020 Baillie Gifford Prize

This is the story of our quest to understand the most mysterious object in the universe: the human brain.

Today we tend to picture it as a computer. Earlier scientists thought about it in their own technological terms: as a telephone switchboard, or a clock, or all manner of fantastic mechanical or hydraulic devices. Could the right metaphor unlock the its deepest secrets once and for all?

Galloping through centuries of wild speculation and ingenious, sometimes macabre anatomical investigations, scientist and historian Matthew Cobb reveals how we came to our present state of knowledge. Our latest theories allow us to create artificial memories in the brain of a mouse, and to build AI programmes capable of extraordinary cognitive feats. A complete understanding seems within our grasp.

But to make that final breakthrough, we may need a radical new approach. At every step of our quest, Cobb shows that it was new ideas that brought illumination. Where, he asks, might the next one come from? What will it be?
Mothers Day Catalogue 2024 x Book Frenzy
26.39
RRP: $32.99
20% off RRP



Instore Price: $32.99
Enter your Postcode or Suburb to view availability and delivery times.
Sorry, this product will not arrive before Mother's Day

Other Titles by Matthew Cobb

The Genetic Age
59.99
47.99
20% Off

You might also like

Thinking Fast And Slow
26.99
21.59
20% Off
Hidden Potential
36.99
29.59
20% Off
Toxic At Work
36.99
29.59
20% Off
The Little Book Of Psychology
19.99
15.99
20% Off
How Psychology Works
37.99
30.39
20% Off
Psychology For Dummies
46.95
33.50
29% Off
Unmasking Autism
32.99
26.39
20% Off

RRP refers to the Recommended Retail Price as set out by the original publisher at time of release.
The RRP set by overseas publishers may vary to those set by local publishers due to exchange rates and shipping costs.
Due to our competitive pricing, we may have not sold all products at their original RRP.