The Marketing Strategy Desktop Guide 2nd Ed

The Marketing Strategy Desktop Guide 2nd Ed by Norton Paley


ISBN
9781854184900
Published
Released
01 / 02 / 2008
Binding
Paperback
Pages
252

Great business successes are not based purely on clever products. Would Hoover, Gillette, Penguin Books (to name a few) have succeeded without a smart marketing strategy? "Desktop Guides" are a practical source of reference, guidance, techniques and best practice - with an abundance of checklists, charts, do's and don'ts, summaries and special tips. You can use this guide in two ways: read it through to acquire all the concepts, explanations and techniques you need for planning and implementing competitive marketing strategies; and, dip into any chapter to find stimulating ideas and solutions for the issues you are currently facing.
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