The Mechanism of Mind by Edward de Bono


ISBN
9781785040085
Published
Binding
Paperback
Pages
352
Dimensions
135 x 216 x 26mm

The Mechanism of Mind presents Edward de Bono's original theories on how the brain functions, processes information and organises it. It explains why the brain, the 'mechanism', can only work in certain ways and introduces the four basic types of thinking that have gone on to inform his life's work, namely ‘natural thinking', ‘logical thinking',' mathematical thinking' and ‘lateral thinking'. De Bono also outlines his argument for introducing the word ‘PO' as an alternative to the word ‘NO' when putting lateral thinking into practice.

Drawing on colourful visual imagery to help explain his theories and thought-processes, from light bulbs and sugar cubes to photography and water erosion, The Mechanism of Mind remains as fascinating and as insightful as it was when it was first published in 1969. This is a must-read for anyone who wants to gain a greater understanding of how the mind works and organises information – and how Edward de Bono came to develop his creative thinking tools.
35.00



Enter your Postcode or Suburb to view availability and delivery times.

Other Titles by Edward de Bono

How To Have A Beautiful Mind
22.99
22.99
_% Off
I Am Right You Are Wrong
by Edward De Bono
24.99
24.99
_% Off
Six Thinking Hats
24.99
24.99
_% Off
Lateral Thinking
24.99
24.99
_% Off

You might also like

A Degree In A Book Psychology
29.99
19.99
33% Off
The Anxious Generation
36.99
36.99
_% Off
Thinking Fast And Slow
26.99
26.99
_% Off
Dopamine Nation
22.99
22.99
_% Off
How Psychology Works
37.99
37.99
_% Off
Hidden Potential
36.99
36.99
_% Off
Psychology For Dummies
46.95
37.50
20% Off
The Autistic Brain
32.99
32.99
_% Off

RRP refers to the Recommended Retail Price as set out by the original publisher at time of release.
The RRP set by overseas publishers may vary to those set by local publishers due to exchange rates and shipping costs.
Due to our competitive pricing, we may have not sold all products at their original RRP.