Dimensions
142 x 218 x 12mm
If you are writing a plan, whether acting as an individual or on behalf of an entire organisation, where do you begin? The One Thing You Need To Know is a fascinating insight into the critical business skill of creating and selling plans. It is a must read for anyone who wants to succeed, from the new brand manager sitting down to write their first plan,through to the experienced CEO with a need to get their whole organisation aligned. In just 192 pages, The One Thing You Need To Know provides a comprehensive step-by-step guide on how to create an idea, turn it into a workable plan and then sell it, all written in both an entertaining and logical
style. It will give you:
- The skill to think through a complex business problem, create the right solution and then sell it through the corporate maze.
- The ability to distil vast amounts of information into a compelling business story that will warrant a YES decision from your boss.
- The confidence to deliver to the most demanding of audiences, knowing that your proposal will not fall apart at the first question.
- The skill to get everyone on the same page!
