The One To One Manager

The One To One Manager by Don Peppers & Martha Roger


ISBN
9781841120935
Published
Released
01 / 03 / 2000
Binding
Paperback
Pages
256
Dimensions
127 x 191mm

Real-World Lessons in Customer Relationship Management

In this book the authors go behind the scenes to report on the challenges and solutions discovered by managers leading one-to-one efforts such as Xerox, British Airways, General Electric, Oracle, First Union, Hewlett-Packard and Levi Strauss. They examine the day-to-day issues involved in setting up and running one-to-one initiatives through a series of inspiring interviews with executives on the front lines of the one-to-one revolution.

The book introduces you to the groundbreakers, the pathfinders, the explorers of a vast and rapidly expanding new universe of customer-focused business strategies. These early adopters, scouts, and risk-takers share the invaluable lessons they are learning as they map a new customer-centred business universe in which companies organise around the customer's needs.
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