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The Online Advertising Playbook

The Online Advertising Playbook by Various


Authors
Various
ISBN
9780470051054
Published
Binding
Hardcover
Pages
320
Dimensions
165 x 238 x 23mm

Proven Strategies and Tested Tactics from the Advertising Research Foundation.

'The Online Advertising Playbook' answers some of the most pressing questions marketers and agency account executives face today, such as:
- what are the right measures of effectiveness?
- what are the creative principles when designing different types of online ads?
62.95


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