eBay is the single most visited commercial site on the Internet. This book tells the story of eBay from its simple beginning to its current status today - it has 1,664,000 visitors a day, 20 million registered users and 75,000 people relying on it for their income.
Pierre Omidyar set up eBay as a way to help his fiancee trade with other collectors. Beating the odds against dotcom success, eBay turned a profit in its first month and went on to change the face of business, creating the "perfect market".
Adam Cohen's fascinating book investigates the secret of eBay's success where so many dotcoms have failed. It is essential reading for everyone trying to anticipate the next big thing.